Claudia Falkinger - POINT&

Introduction

Claudia Falkinger is the managing director of POINT& and works at the intersection of mobility, innovation, and sustainable transformation. With her team, she assists cities, regions, companies, startups, and public institutions across Europe in bringing innovative mobility solutions from idea to implementation – focusing on diverse target groups, from young people to the aging society. She is a lecturer in the MBA Sustainable Mobility Management program at the TU Berlin and a member of the Startup Council at the Federal Ministry for Economic Affairs, Energy and Tourism.

How can events serve as a starting point for new mobility services in tourist regions? The ‘gig tripping’ trend shows that people travel specifically to attend events – from marathons and festivals to concerts – stay longer and rediscover destinations. This is precisely where a major opportunity lies for tourist regions: events can not only attract local and international visitors, but also make new mobility solutions visible, tangible and scalable.

The aim of the workshop is to work together to identify how Austrian regions can make targeted use of events to design, implement and ensure the long-term effectiveness of new mobility solutions. Drawing on 124 ready-to-implement solutions from POINT&’s European Mobility & Tourism Innovations Initiative, as well as activities surrounding the Eurovision Song Contest, concrete ways will be highlighted to show how events can become platforms for implementing sustainable mobility solutions, creating new value and enhancing visitor experiences.