Christoph Pachucki - University of Innsbruck

Introduction

Christoph Pachucki is a tourism researcher, educator, and creative. As a postdoc researcher, he works in the SME & Tourism team at the University of Innsbruck and is part of the Tourism & Leisure Research Center. He researches alpine tourism, innovation in tourism, and destination brand communication; he earned his doctorate on digital storytelling in tourism destinations. Current works address the social relevance of small ski areas and stakeholder cooperation as drivers of ecological innovation. Besides research and teaching, he works as a consultant; previously, he ran his own storytelling agency for eight years.

How can research contribute to the practical development of sustainable tourism? And how can scientific findings be translated into practical knowledge for destinations and businesses?

This interactive workshop brings together stakeholders from the worlds of research and tourism to discuss the latest findings on sustainable tourism development in Austria. Colleges and universities will present ongoing research and practical examples addressing key future challenges in tourism – from visitor management and habitat-oriented approaches to sustainable mobility and regional value creation.

In this exchange between academia and practice, the focus is not only on results, but above all on their applicability and relevance. Short presentations, poster sessions and World Café discussions create space for networking, a change of perspective and new collaborations.

The workshop highlights evidence-based approaches to sustainable tourism development and demonstrates how research can help make sustainability in everyday tourism more concrete, transparent and effective.