Ulrike Rauch-Keschmann looks back on the first day of STiAS and takes us through the highlights and key moments of the conference day.
Ulrike Rauch-Keschmann
Director General for Tourism, Federal Ministry of Economy, Energy and TourismIntroduction
The law graduate has spent the last 25 years working in various areas between business, politics and administration. After starting her career at Austrian Airlines, Ulrike Rauch-Keschmann spent her "communicative apprenticeship years" at Publico, the largest PR agency at the time. in 2002, she moved to the cabinet of Federal Minister Gehrer and returned to the Publico agency after three years as a senior consultant. From 2009 to 2018, Ulrike Rauch-Keschmann was corporate spokesperson for Austria Tourism, and since August 2018 she has been Director General for Tourism in the Federal Ministry of Economy, Energy and Tourism.
Ulrike Rauch-KeschmannDirector General for Tourism, Federal Ministry of Economy, Energy and Tourism