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Ulrike Rauch-Keschmann

Director General for Tourism, Federal Ministry of Economy, Energy and Tourism

The law graduate has spent the last 25 years working in various areas between business, politics and administration. After starting her career at Austrian Airlines, Ulrike Rauch-Keschmann spent her "communicative apprenticeship years" at Publico, the largest PR agency at the time. in 2002, she moved to the cabinet of Federal Minister Gehrer and returned to the Publico agency after three years as a senior consultant. From 2009 to 2018, Ulrike Rauch-Keschmann was corporate spokesperson for Austria Tourism, and since August 2018 she has been Director General for Tourism and Cultural Heritage in the Federal Ministry of Economy, Energy and Tourism.

Ulrike Rauch-KeschmannDirector General for Tourism, Federal Ministry of Economy, Energy and Tourism
Nov 10, 2026

With an impulse for the further development of Austrian tourism, Ulrike Rauch-Keschmann provides insights into current tourism policy priorities and the strategic significance of Vision T as a model for sustainable, future-oriented tourism development. The focus is on the challenges and opportunities of a competitive tourism location in Austria and the question of how the transformation of the sector can be successfully shaped together with actors from tourism, business, and politics.

At the same time, the impulse places Vision T in a broader international context: How does Austria’s strategic approach connect with developments at European level, and where are the links to the emerging European Tourism Strategy? We will explore how national priorities and European ambitions can reinforce each other in shaping a more sustainable, resilient, and competitive tourism sector.

Speakers