Balanced tourism is particularly challenging in urban areas, where the density of tourists and locals is especially high. Solutions require careful planning and cooperation between a wide range of stakeholders. Balanced tourism not only helps to maintain the quality of life of residents, but also ensures that cities remain attractive to tourists in the long term. Effective communication is crucial for the success of balanced tourism. It goes far beyond marketing and serves as a tool to guide, raise awareness and engage all stakeholders. Communication can help to strike a balance between the needs of tourists, the local population and the environment, paving the way for sustainable and future-proof tourism.
The thematic block consists of an opening lecture, the presentation of a best practice and a subsequent panel discussion.
Opening lecture: Christian Baumgartner, response & ability
Best practice presentation: Tobias Schreiber, Vienna Tourist Board
Panel discussion: Christian Baumgartner, response & ability, Tobias Schreiber, Vienna Tourist Board, Camille Lenoble, ONLYLYON Tourisme et Congrès and Nina Zantout, visitBerlin
