Christian Baumgartner

Founder, response & ability

Christian Baumgartner studied landscape ecology and heads the competence area 'Sustainable Tourism and International Development' at the University of Applied Sciences Graubünden (CH). He is also the owner of Response & Ability GmbH. Christian Baumgartner specialises in the development of sustainable tourism, including monitoring and certification processes, and has managed tourism development projects in Europe, Central and South-East Asia. He is a member of the advisory board of several national and international eco-labels and a member of the EU Commission's "Tourism 4 Tomorrow" expert group.

Christian BaumgartnerFounder, response & ability
Jun 3, 2025

‘Cause We Care’ is myclimate's programme for climate protection and sustainability specifically for the tourism and event industry. It is designed to help destinations and businesses finance sustainability measures and climate protection projects (at the business/destination or globally). The workshop outlines the management of environmental and climate protection efforts and tests the platform as an intuitive tool for planning, financing and implementing sustainability measures. A key feature is the simple calculation of the carbon footprint for companies and destinations to record and monitor tourism emissions. In addition, the platform offers a comprehensive catalogue of sustainable measures that can be implemented, which are specially tailored to the needs of tourism service providers. The platform also provides personalised communication materials to help companies raise awareness of climate protection among guests and employees.

The workshop will be led by Christina Roitinger from myclimate, Katrin Erben and Christian Baumgartner.

speakers
Jun 4, 2025

Balanced tourism is particularly challenging in urban areas, where the density of tourists and locals is especially high. Solutions require careful planning and cooperation between a wide range of stakeholders. Balanced tourism not only helps to maintain the quality of life of residents, but also ensures that cities remain attractive to tourists in the long term. Effective communication is crucial for the success of balanced tourism. It goes far beyond marketing and serves as a tool to guide, raise awareness and engage all stakeholders. Communication can help to strike a balance between the needs of tourists, the local population and the environment, paving the way for sustainable and future-proof tourism.

Lecture: Christian Baumgartner, response & ability

The thematic block consists of an opening lecture, the presentation of a best practice and a subsequent panel discussion. Speakers will be added on an ongoing basis.

speakers