We know what we should do. And yet we do not act. Why? Because facts alone do not move people - but meaning does. In her Opening Keynote, Tatjana Schnell shows why true engagement in tourism does not start with better arguments, but with the question of one's own why. What really drives us? What makes our work meaningful - for us, for guests, for future generations? And how do meaning and clear values become the basis for decisions that truly make a difference? A keynote that does not explain, but touches - and sets the tone for two days of sustainable transformation.
Tatjana Schnell
Professor of Existential Psychology, MF Specialized UniversityIntroduction
Tatjana Schnell is a Professor of Existential Psychology at the MF Specialized University in Oslo, Norway. She studied in Göttingen, London, Heidelberg, and Cambridge/UK and completed her PhD in Trier, followed by a habilitation in Innsbruck. For over 20 years, she's been exploring the meaning of life, work, and crisis. Her research is published in international journals, read by researchers and practitioners globally, and often featured in the media.
Tatjana SchnellProfessor of Existential Psychology, MF Specialized University
