There are many visions for sustainable tourism. But what determines whether they lead to concrete actions, priorities, and measurable impacts? Between strategic aspirations and actual implementation lie political decisions, institutional frameworks, and the ability to align diverse interests in a common direction.
This topic block explores the role of strategies as a translation from long-term future visions to concrete actions. The focus is on how sustainability goals can be integrated into governance structures, financing mechanisms, and corporate decisions. What prerequisites are necessary for visions to have an impact? Where do conflicting goals arise between competitiveness, resilience, and sustainability? And how can strategic ambitions at the European, national, and corporate levels be connected?
International perspectives meet experiences from politics, destination management, and corporate tourism practice and are further deepened in a joint discussion.
Framing Keynote: Stefan Kreppel, Austria Tourism
Austrian Good Practice: Marie-Louise Schnurpfeil, Linz Tourism Association
Subsequent panel discussion: Stefan Kreppel, Austria Tourism / Marie-Louise Schnurpfeil, Linz Tourism Association / Monika Klinger, BMWET / Verena Brandtner-Pastuszyn, Henriette Stadthotel Vienna
