Sophia Oberjakober

CEO, Mobility Consortium South Tyrol

Sophia Oberjakober, who comes from South Tyrol, completed both her Bachelor's degree in Tourism, Sports and Event Management and her Master's degree in Entrepreneurship & Innovation at the Free University of Bozen-Bolzano. Since 2018, she has been part of the Mobility Consortium South Tyrol, a consortium to which all tourism organisations in South Tyrol belong. In 2021, she took over the position of CEO and has been responsible for the implementation and digitalisation of the Südtirol Guest Pass ever since. The aim is to sustainably improve mobility in the year-round destination of South Tyrol and thus make a significant contribution to the future-oriented development of the region.

Sophia OberjakoberCEO, Mobility Consortium South Tyrol
Jun 4, 2025

How do we make travelling in Austria more sustainable and at the same time easier and more attractive for everyone?

We look at how country-wide guest cards and well-connected public transport can revolutionise tourism - for guests and locals alike. But how do you really get such concepts rolling? What hurdles are there and what is already working really well?

Participants in the panel discussion will be added to on an ongoing basis.

speakers