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Marlène Bartès

Policy Officer for Tourism, European Commission, Directorate-General for Mobility and Transport (DG MOVE)

Marlène Bartès is a tourism advisor at the European Commission, Directorate-General for Mobility and Transport (DG MOVE). Her work focuses on developing the future EU strategy for sustainable tourism, including international cooperation, tourism resilience, destination management, and measures for sustainable tourism. Additionally, she coordinates the Commission's cooperation with international organizations and partner countries on tourism-related matters, including within the framework of UN tourism, the OECD, and bilateral tourism dialogues.

Since joining the European Commission in 2012, she has been deeply involved in international cooperation and programs in the fields of general and vocational education (Erasmus+) as well as research and innovation (Marie-Sklodowska-Curie Actions).

Marlène holds dual French-German citizenship and has master's degrees in International Relations from the University of Montreal, and in Japanese and International Business from the University of Toulouse II and Chuo University in Tokyo.

Marlène Bartès Policy Officer for Tourism, European Commission, Directorate-General for Mobility and Transport (DG MOVE)
Nov 10, 2026

There are many visions for sustainable tourism. But what determines whether they lead to concrete actions, priorities, and measurable impacts? Between strategic aspirations and actual implementation lie political decisions, institutional frameworks, and the ability to align diverse interests in a common direction.

This topic block explores the role of strategies as a translation from long-term future visions to concrete actions. The focus is on how sustainability goals can be integrated into governance structures, financing mechanisms, and corporate decisions. What prerequisites are necessary for visions to have an impact? Where do conflicting goals arise between competitiveness, resilience, and sustainability? And how can strategic ambitions at the European, national, and corporate levels be connected?

International perspectives meet experiences from politics, destination management, and corporate tourism practice and are further deepened in a joint discussion.

Framing Keynote: tbc

Austrian Good Practice: Marie-Louise Schnurpfeil, Linz Tourism Association

Subsequent panel discussion: Marie-Louise Schnurpfeil, Linz Tourism Association / State Secretary Elisabeth Zehetner, Federal Ministry for Economy, Energy and Tourism / Verena Brandtner-Pastuszyn, Henriette Stadthotel Vienna

Speakers