Luzia Bradt - Linz Tourism

Introduction

Luzia Bradt is responsible for Partner Relations in the Ecosystem:Destination:Linz at Linz Tourism. Her international tourism studies in Salzburg, public management studies in Linz, and stays abroad have shaped her openness and interest in people and their perspectives. She is committed to tourism development that creates quality of life and considers the interests of guests, businesses, and the local population. Especially important to her is the exchange on an equal footing and the opportunity to work together on a livable destination.

What happens when you think of a destination not just for visitors, but in collaboration with the local community?

Linz Tourism has been following a participatory approach for several years and offers insights into the process: from the joint development of the Destination Strategy 2030 and its implementation via the ‘Action Boards’, right through to the ‘Long Table’ as a forum for dialogue with local residents. Together, we will discuss how participation can remain effective in the long term, the philosophy behind it, and how people can be won over to change in the long run.

The workshop will be led by Liliane Grantl, Luzia Bradt and Denise Hirtenfelder.