Andreas Koch - Tourythm

Introduction

Andreas Koch is one of the leading voices for sustainable tourism in Germany. For over 25 years, he has combined ecological responsibility with economic success and actively shaped the industry. At TUI, he set important impulses as a sustainability manager and achieved high environmental certifications. As a co-founder of Futouris, he strengthened cooperation instead of competition. With Tourythm, he has been guiding destinations and hotels since 2012. For the past three years, he has been dedicating himself intensively to regenerative tourism—with a curious, investigative attitude.

This co-creation session invites us to rethink tourism offers: What mindsets and principles are needed for offers not only to meet demand but also to strengthen places and create added value for all involved? Andreas Koch and Ulf Sonntag explore this question from different perspectives and open up a space for exchange and critical reflection.

At the center is the active participation of the participants. The session combines short reflection phases with the contribution of experiences from different organizations and joint engagement with current challenges in tourism.

Practical examples show how new approaches can be concretely implemented. The goal of the session is to provide guidance and set impulses so that ideas emerge that can be practically tested in one's own context.