Sustainable communication content and messages are already on the minds of tourism stakeholders. The focus of this workshop is therefore not on the communication content, but on the channels through which it is played out. Through sustainable further development, digital marketing should become significantly "cleaner". Together with our media agency, Österreich Werbung is also working with a carbon calculator to measure the CO₂ emissions of past advertising campaigns - both online and offline. This tool not only makes it possible to gain a better understanding of the climate impact of advertising activities, but also provides an important basis for future measures. Insights into the results and next steps will be shared in this workshop.
Michaela Augesky
Channel Management | Paid Media, Austria TourismMichaela Augesky combines expertise in tourism, marketing and digital media planning. After completing her Bachelor's degree in Tourism & Hospitality Management, she gained experience in the hotel industry before specialising in data-driven advertising with a Master's degree in Marketing & Sales at IMC FH Krems. Until 2024, she worked as a Programmatic Advertising Consultant at the digital agency e-dialog and implemented full-funnel campaigns in various channels. Since 2024, she has dedicated herself to (sustainable) media campaigns at Austria Tourism and has been working in the Sustainability-AG of IAB Austria to position the topic in the industry.
