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Our host region, Upper Austria

Upper Austria stands for conscious experiences between lakes, mountains, and cities. Quality tourism connects nature, culture, and cuisine here with responsibility for the environment and society. Sustainability is strategically anchored and visible in offerings.

Upper Austria is committed to sustainable tourism. The Tourism Strategy 2030 defines sustainability as a central guiding principle and strengthens regional value creation as well as climate-compatible development.

Many regions and businesses are focusing on certified offerings and environmentally friendly mobility. Inspirations for conscious travel – from nature to cultural experiences – can be found under "Sustainable travel in Upper Austria".

More information about Upper Austria

you will find here.

The regions in Upper Austria

Set against a backdrop of alpine landscapes, crystal-clear lakes, vast natural areas and charming towns, Upper Austria reveals its full diversity.

Linz connects as a UNESCO City of Media Arts industrial history with contemporary culture and increasingly positions itself as a sustainable destination on the Danube. The city offers a vibrant cultural scene around the Ars Electronica Center, the Lentos Art Museum, and various events, providing an urban experience that places innovation and creativity at the forefront. At the same time, the Danube banks, parks, and recreational areas invite you to discover the city from its green side.

In terms of sustainability, Linz relies on a variety of measures: The expansion of public transport, as well as offers for cyclists and pedestrians, promote environmentally friendly mobility. Initiatives for greening urban spaces, promoting regional value creation, and raising visitors' awareness of sustainable behavior are key components. In tourism, special attention is also paid to integrating ecological and social aspects and further developing Linz as a responsible travel destination.

The Tabakfabrik Linz – Space for Innovation and Transformation

The Tabakfabrik Linz exemplifies the successful transformation from an industrial production site to a lively center for creative industries, innovation, and culture. The listed architecture of New Objectivity provides an impressive backdrop for startups, companies, events, and cultural formats. As an open space for encounter, the Tabakfabrik unites work, learning, and experience in one place, significantly contributing to the urban dynamism of the city.

Sustainability is a central component of the development of the Tabakfabrik : Revitalizing existing historical buildings instead of new constructions saves resources and preserves architectural heritage. Furthermore, energy-efficient solutions, sustainable mobility offers, and circular economy concepts are employed. Thus, the Tabakfabrik considers itself a forward-thinking model for sustainable urban development and an impetus for innovative, responsible use of urban spaces.

Strategic Anchoring

The Linz Destination Strategy 2030 states, among other things, that sustainability as a fundamental principle shapes all areas of activity of Linz Tourism and forms the basis for the ecological, economic, and social development of the destination. The goal is to ensure Linz's long-term competitiveness and economic success through a consistently high level of environmental and social awareness.